For B2B SaaS founders
Every big deal still goes through you.
Get 33 short emails, one a day. Each one hands one piece of sales from you to your team. 3 minutes to read. One task to do.
- 200K → 20M ARR I helped scale
- 80-130% of quota, team of 20, in 6 months
- 10 years in SaaS sales
What lands in your inbox
33 days. One fix a day.
The playbook I use with sales teams, cut into small daily steps for founders. Every email ends with one task you can do the same day.
- Days 1-7Deals. You stop being the only closer.
- Days 8-13Price. Discounts leave your DMs.
- Days 14-19Pipeline. You stop being the forecast.
- Days 20-25Process. The playbook leaves your head.
- Days 26-31Team. New reps learn without you.
- Days 32-33Your sales system on one page.
Inbox33 Days to Sales-Led
DAY 1Alexander Stefanssonyour sales team has one closer07:00
DAY 2Alexander Stefanssonwho closes this deal if you are sick?07:00
DAY 8Alexander Stefanssonthey want 20% off. ok to say yes?07:00
DAY 14Alexander Stefanssonyou are the forecast07:00
DAY 26Alexander Stefanssondon’t hire a head of sales yet07:00
DAY 31Alexander Stefanssonthe 4-week holiday test07:00
Who writes this
Hi, I’m Alexander.
I started on a warehouse floor. Then evening sales calls, 200 a night. Then SDR, AE, team lead, Head of Sales and VP. Today I run sales as a CSO.
I believe in a small team with a big machine. The 33 days show you how to build the machine.
My storyWant a number first?
Get your Founder Bottleneck Score.
15 yes-or-no questions, about 4 minutes. You see the one place where sales still needs you, and a 90-day plan.
Start with day 1.
Day 1 arrives at 07:00. One fix you can do the same day.