About
Hi, I’m Alexander.
I help founders of B2B SaaS companies build the sales system that lets their team sell without them.
- 200K → 20M ARR I helped scale
- 80-130% of quota, team of 20, in 6 months
My path
From the floor up.
No network and no shortcut. A plan, and a little better every day.
- Warehouse jobsWhere it started.
- Evening sales calls, then SDR coach200 calls a night. Later I coached 40+ sellers a week.
- SDR, then Account ExecutiveNew Hire of the Year. Then a top 3 seller month after month.
- Team Lead, then Head of Sales EuropeA team of 20 across the Nordics, Benelux, DACH and the UK. 80-130% of quota in 6 months.
- Head of Global Sales ExcellenceA global role across the whole sales team.
- VP of SalesSales, SDRs and sales ops in 7 countries.
- CSOToday.
What I stand for
Small team. Big machine.
More people do not fix a sales team that runs on one person. A system does. Then a small team can sell like a big one.
What I tell every founder
Build the system before you hire the seller.
A new rep can only run what is written down. Write it down first. Then hire.
Get the system one day at a time.
33 Days to Sales-Led. One short email a day, one fix you can do the same day.